SQUARE GANGNAM GRAFFITI PROJECT

Baskin Robbins Koreaㅣ2022
Creative Direction: Jeanne Kim
Design Direction: Jongsool Lee
Graffiti Artwork: Martin Ron, Carlos Prendes, Nicholas Dicianno
Graphic Design: Hyunju Jung

SQUARE Gangnam is a four story food and culture complex in South Korea featuring brands such as Baskin Robbins, Dunkin’ and Shake Shack. In collaboration with Argentinian graffiti artist Martin Ron, the building’s interior and exterior graphics, including signage, were designed around the theme of hopes and dreams. The artwork features a girl gazing at a balloon and children playing with balls in the brands’ colors, creating a joyful and optimistic atmosphere while unifying the building’s visual identity.