PEACH PANG MANGO PANG

Baskin Robbins Koreaㅣ2024
Creative Direction: Jeanne Kim
Graphic Design: Eunjin Hyun, Hyunju Jung

In August 2024, Baskin Robbins launched a summer ice cream featuring mango and peach popping bubbles called "Peach Pang Mango Pang." "Pang" is the Korean word for the sound a bubble makes when it bursts, and it's used as a promotional title in bold typography to give the flavor visual impact. In collaboration with global artist PSY, the bursting bubbles were expressed in a humorous way. Inspired by celebrity magazine covers, a photograph of PSY holding an ice cream against a tropical background is framed, and product information is presented in vivid summer colors with an editorial look. Depending on the available space, this editorial layout can be varied by using different logo types, minimizing text or adding more elements. I developed various design assets across diverse media, including print, packaging, digital menu boards, advertisements, and event and social graphics.