ICE CREAM SCOOPER DESIGN RENEWAL

Baskin Robbins Koreaㅣ2024
Creative Direction: Jeanne Kim
Product Design: Stefano Giovannoni, Moongi Cho
Graphic Design: Hyunju Jung, Yoon Kim
Package Design: Moongi Cho, Hyunju Jung, Yoon Kim

A new ice cream scooper was developed in collaboration with Stefano Giovannoni, an industrial designer based in Milan. The scooper featured an ergonomic design, and a box packaging with a sleeve cover was created to highlight its key features. I was involved in every stage of the project, from the initial product development through to the final packaging.