HO HO HO HOLIDAYS

Baskin Robbins Koreaㅣ2023
Creative Direction: Jeanne Kim
Graphic Design: Hyunju Jung, Kyungeun Kim
Project Management: Junghee Oh

“Ho Ho Holidays" was a Christmas campaign by Baskin Robbins Korea in 2023 winter. An array of artworks were developed by an Israeli illustrator Denis Zilber, successfully capturing the delightful daily life of a hipster Santa. The fun and joy of the holiday have been portrayed across diverse media channels such as posters, packaging, promotional goods, digital menu boards, window displays, and social media, achieving a whimsical holiday mood while complementing the brand’s playful nature and their ice cream products.